Writing pulse survey questions

In order to receive valuable feedback from your employees in Pulse Surveys, it’s important to ask the right questions, consistently. Poor questions can be difficult to answer, can provide unuseful responses, can introduce bias, and can lower your response rates.

Examples of questions you can use

Consider your goals, and ultimately what action you could take in response to your results. There are lots of questions you could ask in a pulse survey, but not all will be relevant to your organizational context. 

3 key considerations when writing questions

Write unbiased, clear questions

Follow the steps in our blog: Pulse surveys: An essential guide to real-time employee feedback, to reduce the risk of bias in your survey questions and improve participation rates. 

Use positive statements

If asking questions an agree-disagree scale, make sure that all your statements are positive. 

  • For example, use “I am likely to recommend working at Company Name”, rather than “I am not likely to recommend working at Company Name”. This simply helps when analyzing your responses – high scores will always be good. 

You could, of course, choose to phrase all your statements as negative statements, but we’d stick to positive. 

Repeat your questions

Track the impact of internal initiatives over time by asking the same questions across surveys. Measure the changes in responses to track employee morale over time.

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